Nike Lunarepic Flyknit

Creative direction. Production.

Digital. Social. 

We were tasked with creating a short film to promote the launch of the Lunarepic Flyknit trainer. The Flyknit is designed to act as a natural extension of your leg, and enables a smooth stride. We conceived an idea where the trainer was so comfortable it would allow you to run from dawn until dusk. In collaboration with Nike Running we put together the story of Nike running ambassador Cory, and the tools he uses to relieve the physical and mental barriers associated with a long run. We collaborated with David Ryle to direct this film.