New Balance FuelCell 2019 campaign

Creative direction, branding, production
Advertising, social, digital, event

New Balance approached us to creatively direct the launch of their FuelCell range for 2019. Our starting point was the famous mile race in New York, 1 mile = 5280 feet.  The 5280 trainer was built from data and professional athlete feedback and the most scientifically complex trainer of the range.